Blanco Colima is a gastronomy and culture house which opened in September 2015 in Mexico City, set in an exquisitely renovated mansion dating back to the early 1900s. I was part of the founding team of the project and ran everything from design, branding, strategy, press and marketing to creating the house’s culture program and event calendar.

As Culture Director, I organized a whole series of music concerts, art exhibitions, film and documentary screenings (in collaboration with VICE Media, Cineteca Nacional, etc), workshops, debates, roundtables, hosted visiting academics and performers, poetry readings, book signings, and a weekend course called Descifrando Mexico focusing on art, history and visiting Mexico’s forgotten heritage…

I also elaborated an exclusive membership program for the house, outlying the individual benefits and perks, and to this end created a cultural advisory board with influential persons from the fields of art, design, music and cinema in the country.

Look at these pictures below for the Before and After… It was an exhilarating (and exhausting!) transformation to witness 😉

(We went to places like this majestic abandoned sugar factory and hacienda in Coahuixtla, for example):

So this is how it all began… An abandoned, derelict beautiful Porfirian mansion…

And how we ended up!